MARKETING AND TYPES

Marketing.

The definition of marketing according to American Marketing Association(AMA) :

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What then is Direct Marketing.

Direct marketing is a course of selling products or services directly to the public e.g. by mail order, telephone selling, rather than through retailers.direct marketing is a form of advertising wherever organizations communicate directly to customers through a diversity of media including cell phone, text messaging, Email, websites, online adverts, data base.

Kinds of Direct Marketing

Direct mail

Direct mail is placed mail that advertises your business and its products and services. There are different types of direct mail (e.g. catalogue, postcards, envelope mailers). Direct mail campaigns are usually sect to all postal customers in an area or to all customers on a marketing list.

Email Marketing

Email marketing is so straightforward, cost effective and measurable means of reaching your customers. It can include e-news, letters, promotional emails to produce new leads or offers for existing customers, or ads that can appear in other business Emails.

Text (SMS) Marketing

Text messaging let businesses to reach individual customers and send messages to big groups of people at a low cost. You should use short message service (SMS) messaging to send customers sales alerts, links to website, updates, appointment or delivery reminders, or personalized messaging.

Telemarketing

Telemarketing involves get in touch with potential customers over the phone to sell products or services. It is capable of generating new customer prospects in large volumes and is also a useful tool for following up direct marketing campaigns. on the other hand, a successful telemarketing involves planning and using accurate and well researched customer data to match customer profiles to product profiles.

Social Media Marketing

Social media can be used successfully as a marketing tool for business as it gives you the opportunity to interact directly with your customers and frequently share relevant product or service information. Social media platforms also make it incredibly for your customers to share tour content with their entire network, increasing your reach practically. Think developing a profile for your business that allows you to promote your products and services while also encouraging customers to provide feedback by dropping comments.

Leaflet Marketing using Letter box drops and handouts

Distributing well-designed leaflets or flyers through letter box drops and handouts can work fine for a local business whose products or services appeal to a brand audience. It is so easy, in expensive and effective way of reaching customers, although it is reduced amount of targeted form of direct marketing.

Direct Selling

Direct selling is an effective way to grow a flexible, not expensive business. Direct selling engages an independent sales person selling products or services straight to customers, often at a customer’s home or work place. Traditional direct selling processes include door to door sales, party plans and network marketing.